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DAG

For press & partners

Media Kit

Official Digital Ascension Group logos and brand basics. Use these assets when referencing DAG in articles, partner communications, presentations, and event materials.

Download logosPress contact

Logo library

Lockups

Each lockup is available in two versions: a dark mark for light backgrounds, and a light mark for dark backgrounds. Click to download the SVG.

DAG Mark

DAG

DAG Mark

For light backgrounds · SVG

SVG
DAG

DAG Mark

For dark backgrounds · SVG

SVG

DAG Private Client

DAG Private Client

DAG Private Client

For light backgrounds · SVG

SVG
DAG Private Client

DAG Private Client

For dark backgrounds · SVG

SVG

DAG Wealth

DAG Wealth

DAG Wealth

For light backgrounds · SVG

SVG
DAG Wealth

DAG Wealth

For dark backgrounds · SVG

SVG

DAG Family Office

DAG Family Office & Institutional

DAG Family Office

For light backgrounds · SVG

SVG
DAG Family Office & Institutional

DAG Family Office

For dark backgrounds · SVG

SVG

DAG Insurance

DAG Insurance

DAG Insurance

For light backgrounds · SVG

SVG
DAG Insurance

DAG Insurance

For dark backgrounds · SVG

SVG

DAG Institutional

DAG Institutional

DAG Institutional

For light backgrounds · SVG

SVG
DAG Institutional

DAG Institutional

For dark backgrounds · SVG

SVG

Usage rules

Treat the marks with care

  • Maintain clear space equal to the height of the “D” around all sides.
  • Minimum size: 24px tall for the DAG mark, 32px tall for any lockup.
  • Use the dark mark on light backgrounds and the light mark on dark backgrounds for maximum contrast.
  • Do not recolor, rotate, skew, stretch, or apply effects to the logo.
  • Do not place the logo on busy imagery without sufficient contrast or an overlay.
  • Do not pair the logo with other marks in a way that implies endorsement without written approval.

Brand language

Naming and capitalization

Use the firm names consistently

Firm name
Digital Ascension Group
Acronym
DAG (all caps, no periods)
First reference
Digital Ascension Group (DAG)
Subsequent references
DAG
Business lines
DAG Private Client · DAG Wealth · DAG Family Office · DAG Insurance · DAG Institutional

Brand basics

Colors & type

Primary palette

Ink

#111111

Highlight

#B38746

Warm Accent

#D18075

Background

#FAF7F5

Surface

#F5F1EA

Graphite

#3A3A3A

Typography

Display · Signifier

Built for digital wealth.

Body · Figtree

Coordinated wealth, custody, structure, tax, and estate planning for clients with meaningful digital assets.

Press contact

Media inquiries

For interviews, commentary, and editorial requests, reach the DAG communications team. We aim to respond within two business days.

press@dag.comGeneral contact

Disclosures

DAG Holdings Co is a holding company that does not provide investment advisory, brokerage, administrative, or insurance services to clients. DAG is not a law firm, does not provide legal or tax advice, and does not provide tax preparation services. Tax matters are handled through referrals to qualified independent tax professionals.

DAG Private Client services involve estate matters that require qualified independent counsel in the applicable jurisdiction. LLC formation, trust drafting, and estate planning services are provided in coordination with or by qualified independent legal counsel licensed in the applicable jurisdiction.

Asset protection structures, including Wyoming LLCs and trusts, do not guarantee protection against all claims, creditors, or losses. Outcomes depend on specific facts, jurisdiction, and applicable law.

Insurance products and services are offered through DAG Insurance or its affiliates.

Investment advisory services are offered exclusively through DAG Wealth, an SEC-Registered Investment Adviser (CRD No. 328627). Registration with the SEC does not imply a particular level of skill or training. Form ADV and Form CRS are available upon request or at www.adviserinfo.sec.gov.

Custody arrangements with third-party independent qualified custodians reduce certain risks but do not eliminate them.

Investing in digital assets involves risk, including the possible loss of principal. Digital assets are highly volatile and may not be suitable for all investors. Past performance is not indicative of future results.

Specific fee schedules, scope of engagement, conflicts of interest, and material business practices are disclosed in writing before engagement and in Form ADV Part 2A for the investment-advisory portion.

The information on this site is for general educational purposes and is not legal or tax advice.