Digital Ascension Group Expands C-Suite to Deepen Its Lead in End-to-End Digital Asset Wealth Management

Digital Ascension Group, a wealth management firm supporting established investors, family offices, and registered investment advisors, today announced the appointment of three senior executives to its leadership team, to further support the platform's next growth phase across investment management, product strategy, operations and compliance. The appointments come as institutional and individual investors seek coordinated, advisory-led approaches to managing digital assets. As many platforms offer fragmented solutions, Digital Ascension Group emphasizes a single coordinated approach designed to support disciplined digital asset wealth management.

Louis Hsu as Chief Investment Officer, Kristen Mirabella as Chief Product and Strategy Officer, Cynthia Jackson as Chief Compliance Officer are joining an established team with experience across leading financial institutions such as Goldman Sachs, Schwab, U.S. Bank, BlackRock, and Grayscale.

As digital assets become an established component of client portfolios and traditional financial institutions continue to evaluate and develop digital asset capabilities, Digital Ascension Group is focused on delivering a coordinated framework for managing digital asset strategies. This strategic leadership expansion allows Digital Ascension Group to deliver thought leadership and address operational and compliance considerations at the intersection of traditional wealth management and digital asset strategies. The appointments reflect Digital Ascension Group’s continued focus as the industry incorporates digital assets into wealth management strategies, where coordination and long-term planning are important.

“While many financial institutions are still reacting to the rise of digital assets, Digital Ascension Group is a leader in the space, proactively defining how this asset class is incorporated into a sophisticated wealth strategy,” said Erin Friez, CEO of Digital Ascension Group. “The addition of Louis, Kristen, and Cynthia aligns with our objective of providing a coordinated leadership structure that mirrors the sophistication of modern wealth management. Their collective expertise reinforces our commitment to support investors, family offices and advisors who value clarity, institutional-grade strategy and disciplined governance in their digital asset portfolios.”

Prior to joining Digital Ascension Group, Louis Hsu served as SVP of Portfolio Management and Trading at Grayscale Investments and was a VP at BlackRock and Franklin Templeton, managing multi-asset ETF portfolios across developed and emerging markets. As Chief Investment Officer of DAG Wealth, an SEC-registered subsidiary of Digital Ascension Group, he will lead the firm’s investment strategy and portfolio management, supporting the development and implementation of investment solutions across digital asset allocation frameworks.

Kristen Mirabella has dedicated her career to expanding access to digital assets across the globe, working at the intersection of wealth management and emerging financial technologies at both Goldman Sachs and Gemini. As Chief Product and Strategy Officer, she will oversee product development, platform strategy and strategic partnerships. Mirabella brings deep experience building and scaling institutional grade digital asset solutions, supporting the continued development of the firm’s capabilities across digital asset markets while aligning product strategy with the evolving needs of advisors and sophisticated investors.

Cynthia Jackson is a financial services executive and regulatory risk leader with over 25 years of experience spanning registered investment advisors, traditional banking, broker-dealers, and emerging digital finance. Prior to joining Digital Ascension Group, Jackson served as a Senior Digital Asset Product Manager at U.S. Bank, where she developed regulatory frameworks for tokenized assets and managed the compliance complexities of blockchain technology. Throughout her tenure at major institutions including U.S. Bank/U.S. Bancorp Investments, LPL Financial and Banc of America Investments, she has designed and implemented compliance programs for investment advisors operating across evolving regulatory environments, including digital assets. As Chief Compliance Officer of Digital Ascension Group, she will oversee the firm’s compliance program, regulatory governance, and risk management framework, using her background to align enterprise risk management with compliance infrastructure to enable responsible growth at the intersection of innovation and financial oversight within the evolving digital asset ecosystem.

Digital Ascension Group supports clients across multiple stages of digital asset wealth management, from initial allocation and custody decisions to long-term tax, estate, and asset protection planning. By serving as a single point of coordination across investment, custody, and advisory functions, the firm seeks to enable clients to navigate digital assets within one holistic ecosystem. Additionally, the firm provides the infrastructure that allows other registered investment advisors to incorporate digital assets into client portfolios, supporting compliance, reporting, and portfolio integration without requiring firms to build internal capabilities.

About Digital Ascension Group Digital Ascension Group is a global digital asset wealth management firm setting the standard for end-to-end digital asset management for established investors, family offices, and Registered Investment Advisors (RIAs).

Through the integration of its custody, advisory, and asset protection solutions, Digital Ascension Group enables clients to manage the complexities of the digital economy without sacrificing the due diligence of traditional financial standards. By bridging the gap between traditional financial advisory and deep crypto expertise, Digital Ascension Group strives to deliver the industry standard for end-to-end digital asset wealth management and supports clients to realize the full potential of digital wealth and asset protection.

Frequently Asked Questions

Who are the new executive leaders joining Digital Ascension Group?

Digital Ascension Group appointed Louis Hsu as Chief Investment Officer, Kristen Mirabella as Chief Product and Strategy Officer, and Cynthia Jackson as Chief Compliance Officer. These executives bring experience from major financial institutions including Goldman Sachs, BlackRock, Grayscale, Schwab, and U.S. Bank to support the firm's growth across investment management, product strategy, operations, and compliance.

What background does Louis Hsu bring as Chief Investment Officer?

Louis Hsu previously served as Senior Vice President of Portfolio Management and Trading at Grayscale Investments, and held Vice President roles managing multi-asset ETF portfolios at BlackRock and Franklin Templeton. At DAG Wealth, an SEC-registered subsidiary of Digital Ascension Group, he leads investment strategy and portfolio management, supporting investment solutions across digital asset allocation frameworks.

What services does Digital Ascension Group provide to clients and advisors?

Digital Ascension Group provides end-to-end digital asset wealth management for established investors, family offices, and registered investment advisors. Its services span initial allocation, custody decisions, tax, estate, and asset protection planning. The firm also provides infrastructure enabling other registered investment advisors to incorporate digital assets into client portfolios with compliance, reporting, and portfolio integration without needing internal capabilities.

What is Cynthia Jackson's role and background at Digital Ascension Group?

As Chief Compliance Officer, Cynthia Jackson oversees the compliance program, regulatory governance, and risk management framework at Digital Ascension Group. She brings over 25 years of experience from institutions including U.S. Bank, LPL Financial, and Banc of America Investments, where she designed compliance programs and developed regulatory frameworks for tokenized assets and blockchain technology.