DAG

Erin Friez

CEO

Erin Friez is the CEO of Digital Ascension Group, where she oversees operational excellence across the company's expanding fintech and digital-asset ecosystem. She also serves as President and Chairman of DAG Wealth, a SEC-registered investment advisory firm delivering digital asset strategies to wealth managers and institutional investors. A blockchain attorney with 15+ years of experience at the intersection of law, finance, and crypto, Friez has spent her career helping major institutions understand digital assets and invest in them responsibly. She previously worked at the London Stock Exchange Group, where she contributed to the development of FTSE Russell's crypto index products, and at PNC Asset Management, one of the nation's largest regional banks, where she led initiatives to allow clients to begin investing in the space. Friez also co-founded Digital Asset Research (DAR), a crypto data provider, where she established partnerships with Bloomberg, Chainlink, and FTSE Russell and developed a methodology for distinguishing genuine trading activity from market manipulation, work that has been referenced in regulatory discussion of virtual-currency listings. Prior to DAR, she led digital assets and legal at YieldX through its acquisition by FNZ Group. For more than a decade, Friez has worked with institutions in digital assets, known for translating complex cryptocurrency concepts into practical wealth-management practices.

Disclosures

DAG Holdings Co is a holding company that does not provide investment advisory, brokerage, administrative, or insurance services to clients. DAG is not a law firm, does not provide legal or tax advice, and does not provide tax preparation services. Tax matters are handled through referrals to independent qualified tax professionals.

DAG Private Client services involve estate matters that require qualified independent counsel in the applicable jurisdiction. LLC formation, trust drafting, and estate planning services are provided in coordination with or by qualified independent legal counsel licensed in the applicable jurisdiction.

Asset protection structures, including Wyoming LLCs and trusts, do not guarantee protection against all claims, creditors, or losses. Outcomes depend on specific facts, jurisdiction, and applicable law.

Insurance products and services are offered through Xure Insurance or its affiliates.

Investment advisory services are offered exclusively through DAG Wealth, an SEC-Registered Investment Adviser (CRD No. 328627). Registration with the SEC does not imply a particular level of skill or training. Form ADV and Form CRS are available upon request or at www.adviserinfo.sec.gov.

Custody arrangements with third-party independent qualified custodians reduce certain risks but do not eliminate them.

Investing in digital assets involves risk, including the possible loss of principal. Digital assets are highly volatile and may not be suitable for all investors. Past performance is not indicative of future results.

Specific fee schedules, scope of engagement, conflicts of interest, and material business practices are disclosed in writing before engagement and in Form ADV Part 2A for the investment-advisory portion.

The information on this site is for general educational purposes and is not legal or tax advice.